We’ve mentioned already that there’s a lot of money in media and a huge chunk of that money is spent on trying to get you to do something – buy something, vote a certain way, change a behavior. How does advertising work? And what’s the difference between advertising, public relations, and propaganda? We’re going to talk about all that and more today.
How To Use 10 Psychological Theories To Persuade People https://www.fastcompany.com/3030173/how-to-use-10-psychological-theories-to-persuade-people
The 6 Principles of Persuasion https://www.psychologytoday.com/us/blog/sex-murder-and-the-meaning-life/201212/the-6-principles-persuasion
Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. https://www.ncbi.nlm.nih.gov/pubmed/14583977
Also: Leonardo DiCaprio and Kate Winslet really did help sell watches & perfume respectively: https://imagelocations.com/portfolio/tag-heuer-leo-d/
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