Online Advertising: Crash Course Media Literacy #7

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You’re being watched. That sounded more sinister than I intended, but online, it’s true. Facebook, Instagram, Amazon, Netflix… the list goes on and on. They’re watching what you do, what you shop for, what you watch… all of it. And have you actually read the Terms of Service? In this episode of Crash Course Media Literacy, Jay talks about how Online Advertising works and why companies want to know everything you’re looking at.

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Resources:
How To Use 10 Psychological Theories To Persuade People https://www.fastcompany.com/3030173/how-to-use-10-psychological-theories-to-persuade-people

The 6 Principles of Persuasion https://www.psychologytoday.com/us/blog/sex-murder-and-the-meaning-life/201212/the-6-principles-persuasion

Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. https://www.ncbi.nlm.nih.gov/pubmed/14583977

L’oreal ad https://i.pinimg.com/originals/c9/0d/72/c90d7289dedc748eea577faede3f1def.jpg

Also: Leonardo DiCaprio and Kate Winslet really did help sell watches & perfume respectively: https://imagelocations.com/portfolio/tag-heuer-leo-d/
https://www.youtube.com/watch?v=s-kIjtbljMQ

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